Beyonk visitor attraction report for 2026

Most attraction operators know their own numbers inside out. What they rarely get to see is how those numbers compare to everyone else's.

This report is built to close that gap. Drawing on Beyonk booking data from UK attractions in H1 2026, it sets out what's actually happening across the UK sector in 2026: how far in advance people are booking, what they're paying, how they're paying, and where operators are winning back revenue.

Inside the report

86% of bookings are now made on a phone, up 8% year on year, so your checkout is being judged on a small screen.

Apple Pay has almost caught card at 36% against 38%, with digital wallets now making up 42% of all transactions.

Half of all visitors were willing to travel up to 13.3 miles, a 22% wider catchment than last year.

Whether you run a farm attraction, a historic house, a soft play or a wildlife park, the benchmarks here are the ones worth measuring yourself against.